LMAO at LAMO
Let’s ignore the extremely unfortunate choice of brand name, which is lamo. Is the slur against their own product some kind of ironic hipster self-hate? Do hipsters even wear sheepskin boots? Or, are they implying that their footwear causes an inability to walk?
What caught my eye raises an important question that I’ve wanted to ask Irish for some time:
How does he feel about Australia’s national identity as “the birthplace of sheepskin footwear”? And, does it bother him that LAMO are headquartered in Southern California, in a seemingly casual snub to a country that worked tirelessly to present the world with this expression of it’s national identity, the nadir of “relaxed comfort”?
It brings to mind some other national identities:
Sweden: Birthplace of frustrating assembly
France: Birthplace of indifference
Scotland: Birthplace of parsimony
Lebanon: Birthplace of the colour purple
North Korea: Birthplace of the greatest golfer in history
China: Birthplace of walls
Now that the epicenter of the sheepskin footwear industry is moving elsewhere, will Australia consider an alternate national identity to support a market they still compete in? Birthplace of the cork hat?